How we work

Human-led AI production. Human at the core of everything

Generative AI is a tool, not an author. It expands what a small crew can shoot, light and imagine. It never decides. Every film that leaves this studio was directed by someone who signs it.

That’s why our videos look like films, not outputs.

From brief to master: our four-step process

Four steps, four human decision gates. Nothing is generated before the film is written.

  1. 01

    Pre-production: brief and treatment

    We write the film before we generate anything. References, narrative, shot intentions, validated with the artist and the label.

  2. 02

    Art direction

    References, look, casting, motion language. The visual identity of the film is locked here, not in a prompt.

  3. 03

    Production

    Shooting and AI-assisted generation, supervised shot by shot by the director.

  4. 04

    Post-production

    Editing, VFX, color grading, sound design and delivery in every required format.

Generative AI models, directed by filmmakers

We choose image, video and writing models for each brief. Our filmmakers guide generation and decide which results enter the edit.

Rights and clearance, project by project

The scope of rights and deliverables is defined for each project and recorded in its agreement.

Talk to our team →